What We Do

Connect. Remember. Grow.

ConnectWe begin by listening and learning what matters to you and your business. There is no charge for this first conversation, and whichever path you choose, it starts here.

Remember

Legacy Films

We preserve your company’s people, history, and legacy through a professionally produced 30- or 60-minute documentary. We do the research, uncover the stories, and help decide which format serves you best.

Watch our family’s film Grow

The Baker’s Dozen

An advisory engagement built on listening. We talk with ownership, management and employees, then turn what we hear into clear priorities and a 90-day plan for growth.

How it works
Legacy Films
Our Story

The Adcroft Family & Krispy Kreme

Before asking others to share their story, we preserved our own.

The Adcroft Family Story · Trailer · 2:50

Directed and edited by Joe Adcroft, whose work includes assignments for Disney, Google, and NASA.

From our own archive — the photographs the film was built from. Tap any one to look closer.

Making the film brought our family closer and saved stories that might otherwise have been lost. That experience became the reason the Adcroft Company exists.

The Film

The Joseph Adcroft Legacy Film

The trailer was just a glimpse. This is the whole story — the complete thirty-minute film, exactly as our family watches it. If you’re deciding whether to trust us with your story, this is the fullest answer we can give.

How we make a film

We dig deep.

Every story begins with a conversation. We take the time to understand your family, your business, and the people and moments that made it what it is today.

No charge. No obligation. Just listening.

Business Advisory
Grow

The Baker’s Dozen

What if one of your greatest opportunities for growth is already inside your business?

The Baker’s Dozen is a business advisory engagement built on listening. We sit down with ownership, management and selected employees, the people who see your business from angles you can’t, and learn what’s working, what’s in the way, and where growth is already waiting.

Every conversation is confidential. People speak freely when they know nothing will be traced back to them, and that candor is where the most useful findings come from.

Twelve to the dozen, and one more for good measure
  1. 01

    Listen

    One-on-one conversations across your business, from the owner’s office to the front line.

  2. 02

    Understand

    An experienced outside perspective to find the patterns and strengths that are hard to see from the inside.

  3. 03

    Grow

    Clear priorities and practical recommendations, ready to act on.

What you receive

Executive Summary

A personalized account of the engagement, written for you.

  • What we heard
  • What we learned
  • What’s working
  • Where the opportunities are

90-Day Grow Forward Plan

Those priorities turned into concrete steps for the next three months, so the findings become action.

Listen. Understand. Grow.

Start a conversation
The Adcrofts

Every film is made by Adcrofts.

We understand what it means to work beside the people you love — because it’s how we work every day.

Bob Adcroft

Bob Adcroft

Founder

Bob brings more than 40 years of business, advertising, communications, sales, and relationship-building experience. His career spans television, radio, digital media, entrepreneurship, business ownership, and organizational leadership.

He is known for listening carefully, asking the right questions, and helping owners and leaders see what matters most. Bob works alongside his clients to turn insight into practical priorities and forward movement.

He was honored by the American Advertising Federation with the Silver Medal in 2019.

Bernie Adcroft

Bernie Adcroft

Partner

Bernie spent much of her career working with families, including 24 years in the Admissions Office at Scranton Prep, guiding parents and students through an important time in their lives.

She and Bob have been happily married for 45 years. Together they raised six children, and they now have eleven grandchildren.

She brings that same warmth and interest in people to every conversation.

Joe Adcroft

Joe Adcroft

Filmmaker · Editor · Creative Director

As the company’s filmmaker, editor, and creative lead, Joe is responsible for bringing each story to life. His experience includes assignments for organizations such as Disney, Google, and NASA.

Joe also brings together a trusted team of talented professionals to ensure every film is produced at the highest level.

Every story deserves to be told beautifully.

Patrick Adcroft

Patrick Adcroft

Web Design · Digital Creative

Patrick brings a creative, modern approach to helping businesses strengthen the way they present themselves online.

Through thoughtful website design, he helps create a digital presence that is clean, professional, easy to navigate, and built around what matters most to the business and its customers.

His work brings together design and functionality, with a clear understanding that a website should do more than look good — it should help a business grow.

A family business doesn’t pass on its story by accident. Someone has to write it down, film it, or sit the grandchildren down and tell it. If your family built something, we’d love to hear how it happened.

Inquire

Every story begins somewhere.

A few sentences are enough to start. We’d love to hear yours.

What brings you here?
What would you like your story to make possible?

Prefer email? robert@adcroftcompany.com or info@adcroftcompany.com.

What happens next: Bob reads every message personally and will reach out within two business days. There is no cost or obligation, and everything you share stays private until you decide otherwise.